CALL ME CRAZY, but I\u2019m concerned that Usain Bolt\u2019s stratospheric popularity might have a bit of a negative effect on the sport. On the surface, the absolute opposite would seem to be true, right? He\u2019s the highest-profile track athlete in many (make that many-many) years. He probably generates more ink and electrons than the next half-dozen tracksters combined. And I\u2019m trying to tell you that\u2019s a bad thing?<\/p>\n
I am. It\u2019s all in the Benjamins and where they end up.<\/p>\n
In our story on the Paris Golden League meet (see p. 19), noted track writer Bob Ramsak said, \u201cThe fiscal realities of bringing Bolt to town also has its downside. The Paris meet\u2026 featured some of the thinnest fields in recent memory.\u201d<\/p>\n
The next weekend\u2019s London meet, like Paris, sold a lot of tickets, but it too caught the eye of some intense followers of the sport in a small debate on the T&FN website. \u201cI\u2019m one of those hard-core fans who thought London was a bit thin,\u201d wrote tandfman. \u201cI\u2019d probably have preferred stronger fields, rather than Bolt and Gay, especially since they weren\u2019t racing each other.\u201d<\/p>\n
Said mump boy, \u201cSome of the fields were soooooooooooo unbelievably thin it was embarrassing\u2026 get a big name and surround them with mediocrity, announce amazing competition and hope nobody notices.\u201d<\/p>\n
I have no idea what Bolt\u2019s asking price is these days\u2014the more power to him for getting it\u2014but whatever it is, it certainly involves many zeroes. And that\u2019s where the squeeze is put on meet promoters. Is one Bolt worth as much to your meet as a dozen other mere stars? Given the chance to get him for your meet, I can\u2019t imagine any promoter saying no. In the short run it certainly pays off.<\/p>\n
But what about down the road? When it comes time to go to the same meet next year, and the excitement at having seen the World\u2019s Fastest Human has worn off, does the average ticket buyer stop to think that he paid a lot of money for less than 10 seconds of activity? That there wasn\u2019t enough interesting stuff provided by all those other people in the meet? It\u2019s a tough equation to balance.<\/p>\n
The other downside to having a star the magnitude of Bolt is that he can\u2019t be everywhere, and those meets that don\u2019t have him, I fear, are viewed as secondary events, no matter who else they have performing. A scenario where the superstar doesn\u2019t just dominate the sport, he is the sport.<\/p>\n
It has happened before.<\/p>\n
In the mid\/late \u201980s track superstars didn\u2019t come any bigger than Carl Lewis. As Bolt is becoming now, he was the sport. If your meet had him, you were guaranteed a success. If you didn\u2019t\u2014not so much. Indeed, I worked with domestic promoters in those days who said that if they didn\u2019t have Lewis (with Jackie Joyner-Kersee perhaps being a somewhat acceptable substitute), they despaired of trying to sell their product to the ticket-buying public.<\/p>\n
Nonetheless, Bolt\u2019s hold on the public at this point has to be viewed\u2014all things considered\u2014as a great thing. He has given the sport a bit of swagger once again.<\/p>\n","protected":false},"excerpt":{"rendered":"